© 2019 Barrie Cohen Public Relations

Case Studies

SUMMARY

Prepare to Be Amazed at The Smoke & Mirrors Magic Theater! For a combined 60 years, local professional magicians Marty Martin and Danny Archer have been dazzling audiences worldwide with mind-blowing sleight of hand and close-up magic. Their passion for entertaining and performing has garnered them countless accolades as accomplished experts in the magic field.

Now, Marty and Danny have used their years of expertise to bring the world’s oldest performing art to the Philadelphia area. The Smoke & Mirrors Magic theater is the country’s first ever European style magic theater designed for an immersive close-up magic experience, located in Huntingdon Valley. This state-of-the-art magic theater offers audiences an immersive experience in an intimate setting with perfect sound and sightlines. Audiences will have the opportunity to witness some of the area’s most talented performers and the world’s greatest magicians, many who have been featured on “America’s Got Talent”, “Penn & Teller: Fool Us” and “Masters of Illusion.”

The Smoke & Mirrors Magic Theater is the main feature of the Magical Arts Center. The Magical Arts Center is a 5,000-foot space offering a magic shop, magic school and a smaller theater for birthday parties and corporate events. 

PROJECT

To generate interest and raise awareness for the Smoke & Mirrors Magic Theater as the Philadelphia area’s premier location for magical arts performances. Barrie Cohen worked with Danny Archer and Marty Martin to create a clear, cohesive brand and to develop a comprehensive public relations plan focused on strategic press opportunities and social media messaging to gain exposure and drive traffic to the area’s newest entertainment venue. 

RESULTS

  • Television coverage: Fox 29, PHL17, and 6abc FYI Philly

  • Radio coverage: 98.1 FM WOGL, 95.7 BEN FM, and Empire Radio Now

  • Print coverage:  The Philadelphia Inquirer, Jewish Exponent, Northeast Times, Pennsylvania Meetings & Events Magazine, and Meetings Today Magazine

  • Launched the opening of the Smoke & Mirrors Magic Theater to a two-night sold out crowd

  • Increased social media presence on Facebook, Twitter and Instagram 

 

SUMMARY

In April, Philadelphia hosted the 2017 NFL Draft, bringing the national event back to where it was first created 81 years ago in 1936. In order to bring the NFL Draft back to the City of Brotherly Love, the Philadelphia Convention and Visitors Bureau (PHLCVB) worked tirelessly to advocate for the city as the ideal destination for football, food and fun. This year’s NFL Draft generated $86 million in economic impact for the city and played host to a record number of attendees at 250,000 people—all thanks to the PHLCVB.

PROJECT

To raise awareness of the PHLCVB’s role in bringing the NFL Draft back to Philadelphia and garner press opportunities surrounding the city’s efforts in organizing the event. Cohen worked with the communications director at the PHLCVB to develop strategic story angles to highlight Philadelphia’s history with the NFL Draft, to profile community leaders who were instrumental in putting together the event and to showcase how Philadelphia is the premier location for major events.

RESULTS

  • Organized press opportunities with PHLCVB’s president Julie Coker Graham and PHL Sports executive director Larry Needle  

  • Television coverage: Fox 29 Weekend, PHL17, and CBS3

  • Print coverage: Associated Press, Philadelphia Weekly, South Philly Review, Philadelphia Magazine, and Metro 

SUMMARY

Tri-County Pediatrics is the Philadelphia area’s leading pediatric group with six offices in Philadelphia, Montgomery, and Bucks Counties. Tri-County Pediatrics offers general pediatric care, specializing in a comprehensive asthma action plan created by a dedicated team of physicians and nurses to help children suffering from all levels of asthmatic symptoms. With 14% of children in Philadelphia suffering from asthma, Tri-County Pediatrics has made it their mission to educate parents and their children on how to combat symptoms and prevent asthma attacks.

PROJECT

To expand Tri-County Pediatrics’ presence in the Philadelphia area and raise awareness about their new asthma action plan. Cohen focused on specific media stories that highlighted Tri-County Pediatrics as the leading pediatric group offering a comprehensive asthma action plan to educate parents and children on how to better manage their asthma diagnosis. Cohen created pitches that displayed Tri-County Pediatrics’ dedication to providing more efficient asthma care and educated the public on specific triggers and symptoms. 

RESULTS

  • Television coverage: Fox 29 Weekend

  • Radio coverage: Sirius XM Doctor Radio

  • Print and online coverage: Northeast Times, Fatherly, Parent.com, and The Bump

SUMMARY

Dana Dewedoff’s passion for baking and for helping those in need collided when she decided to create South Jersey cookie company, Carney’s Cookies, just in time for the holidays. As an avid baker, Dana had been whipping up batches of her infamous cookies for years, dropping them at friend’s doorsteps or personally delivering to anyone who needed a sweet pick-me-up. 

Last year, she joined forces with her now husband Joe Carney, whose family owns Cape May staple, Carney’s Restaurant, to bring her cookies to the public consumer. Throughout the months of November and December, Dana baked hundreds of her “love cookies” at Carney’s Restaurant and sold them online with 10% of the proceeds from her sales going towards the Alzheimer Association’s Delaware Valley chapter.

PROJECT

To generate interest and raise awareness for Dana Dewedoff’s new cookie company, Carney’s Cookies, in order to raise money for the Delaware Valley Alzheimer Association. Barrie Cohen worked with Dana to create a clear, cohesive brand and developed a detailed media strategy in order to get a significant amount of press opportunities before the holiday season. 

Additionally, Cohen helped to organize media for the “Cookies for a Cause” Pop-up Sale at Starbucks in Moorestown. This event garnered local media attention and proceeds were donated to the Delaware Valley Alzheimer Association.

RESULTS

  • Television coverage: 6abc FYI Philly and 6abc news

  • Radio coverage: 98.1 FM WOGL and 95.7 BEN FM Her Story

  • Print coverage:  Burlington County Times, Courier Post, and Cape May Magazine